Faye Shi

Since joining Lucas in 2020, Faye Shi has developed an in-depth understanding of the brand and what makes it distinctive. With a strong creative background and a genuine passion for marketing, she brings together brand knowledge, creativity and strategic thinking to support Lucas across a wide range of marketing initiatives.

With strengths in graphic design and marketing strategy, Faye has a keen eye for detail and understands how thoughtful creative can strengthen a brand. From campaign concepts and digital marketing to design and brand strategy, she approaches every project with consistency and a clear understanding of the Lucas brand.

Creative, considered and collaborative, Faye enjoys turning ideas into engaging marketing that feels distinctly Lucas. Her understanding of the brand's DNA allows her to balance creativity with impactful marketing, ensuring every touchpoint reflects the quality, personality and values Lucas is known for.

Outside of work, Faye loves spending quality time with her family and her young daughter. She also enjoys travelling, whether discovering somewhere new or simply taking the opportunity to relax and make memories together.