Regina Loa

Regina Loa’s career in marketing has been shaped by a deep connection to Melbourne’s vertical living landscape. Spending more than a decade within the marketing team of multiple Melbourne based residential developers, she built a strong foundation in inner city real estate, gaining firsthand insight into how developments are brought to life and positioned in a competitive market. Her experience also extends to leading brand marketing within a national real estate network, giving her a broad and practical perspective across both development and agency environments.

Regina is the driving force behind the Lucas brand presence across Docklands and Melbourne’s inner-city market. Working closely with the Directors and Partners, she ensures every campaign reflects a clear and consistent identity while supporting the success of individual properties. Thoughtful and strategic in her approach, Regina believes strong marketing should feel authentic and considered, resonating naturally with today’s buyers and sellers.

Outside the office, Regina has a genuine appreciation for Melbourne’s modern art scene and vibrant coffee culture. She values an active lifestyle and the balance it brings, and above all cherishes time spent with her family.