WHY THE AGENT YOU CHOOSE AFFECTS THE PRICE YOU ACHIEVE

18-Jan-2019

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seller tips

When the time comes to sell your home, finding the right real estate agent is one of the most important decisions you will make. As your chosen representative, your agent is responsible for a range of key aspects of selling your property – and their performance can actually be paramount to the success of the sale. Here are some of the reasons why the agent you choose affects the price you achieve.

Perform an accurate appraisal
As one of the first and most important steps in the home buying process, it’s essential that your agent is able to perform an accurate appraisal of your property. These days, a large majority of buyers begin their search online, and price is usually one of the key search parameters.

Price your property too low and it’s unlikely you’ll achieve the price the property is worth. Conversely, price your property too high and potential buyers may not even know that your home is for sale to begin with!

Undertake effective marketing
Another important thing to remember is that homes don’t simply sell themselves – and if no one knows about your property, there’s little chance of achieving the price you had hoped for.

Skilled agents have the knowledge and expertise to tap into your target market. With the help of an extensive database, they can bring in a slew of interested buyers who will help build competition and ensure the final sale price of your home is maximised.

Strong negotiation skills
Lastly, be aware that your agent’s negotiation skills can often mean the difference of tens of thousands of dollars (if not more) on the sale of your home. A strong negotiator will be able to tactfully highlight the value of the property to demonstrate what it’s really worth.

Not only will they be able to help negotiate the best price on your behalf, but they’ll also strive for better terms that suit your own individual needs while keeping in good favour with all interested parties.

Here at Lucas, our expert agents can help you achieve the best price for your property today. To find out more, get in touch by calling 9091 1400.