Most real estate professionals and owners who have sold before will agree that when selling a home, one of the most important factors is marketing. More than ever before, home sellers are particularly interested in knowing how their real estate agent should be marketing their home.
There are many real estate marketing techniques that top real estate agents utilise. Some of these real estate marketing techniques relate directly to promoting a seller’s home and others do not, but certainly have a huge, albeit indirect, impact on the overall marketing of a seller’s home.
As one of Lucas’ top real estate agents out in the inner-city Melbourne area, I believe it’s crucial that potential sellers understand where their home will be marketed, how it will be marketed, and why. Additionally, it’s important for all home sellers to understand that there are many other real estate marketing techniques that top real estate marketers are using to improve their overall marketing exposure behind the scenes.
Did you know that over 90% of home buyers are beginning their home search online?
If that staggering statistic doesn’t catch your eye, it should! It’s extremely important when selling a home that your home is being exposed in all the right places online and expanding the reach to get more eyes on your home. Having an agent who understands and differentiates between the major real estate portals and tailors the needs of your property will ensure your home is being marketed with the right package that ensures you aren’t overspending and that you aren’t missing out on valuable exposure. After all, the more buyers you get through the door, the more chance of creating competition and lifting the sale price.
Some of the top signs of a user-friendly and top-performing campaign include a featured listings page detailing all the pertinent information about your listed homes (including video, high-resolution photos and detailed descriptions), community or blog pages (providing community updates, market insight, and helpful tips and reminders) and, of course, mobile compatibility.
When it comes to videos, let’s just say that people love videos, period!
The impact that videos have had on real estate marketing has been monumental. The engagement time on a home with a video is on average 8 times more than one without. Buyers can now sit in the comfort of their homes and virtually walk through a home and have the opportunity to learn more about the building, area, views, and key features of the home as well as so much more.
The videos that I have incorporated have by far gone the extra mile. Instead of just edited photography put together to music, we incorporate drone technology that gives the viewer the impression that they are floating through the home of their dreams. It’s entertaining, inspiring, and very luxurious. It’s made a huge difference and can impact a potential buyer’s decision.
Watch the video here.
Having a strong social media presence is also a major key, and knowing how to tap into your audience can make or break you depending on the content you choose to convey your way of doing business. Knowing your audience and what they expect of you should be easily defined by how you manage your social media.
Ultimately every property is unique and deservedly warrants a well-thought-through and strategic marketing campaign exclusive to what the home requires. With so many different avenues in which to market a home having an agent who knows what works best in your marketplace, at your home's price point and how to effectively implement it is crucial to ensuring you end up with the best result.
Are you considering selling your property, or simply interested in exploring the most effective marketing strategies that are delivering remarkable results? We invite you to reach out to Cary Thornton for an insightful discussion. You can contact Cary at 0437 204 556 or via email at cary@lucasre.com.au. Don't miss the opportunity to learn about the innovative approaches we're using to successfully market properties like yours.
